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Bloomberg reports that is poised to start selling its Kindle digital reading device this weekend in Target stores all over the country. The company hopes that this platform expansion - previously, sales have been limited to Amazon’s only website - will better position it to compete with Apple’s iPad, not to mention the Barnes & Noble Nook and the Sony e-Reader.

Apple, while late to the digital book party, is getting people’s attention - the company said that it has already sold more than two million iPads.

Amazon, however, does have a built-in advantage - it reportedly dominates the digital book industry with a 90 percent market share.
KC's View:
Am I being self-indulgent in wanting to have both a Kindle and an iPad?