The Wall Street Journal reports that while ground beef prices have gone up by double-digits over the past year, fast food chains that include McDonald’s, Wendy’s and Burger King are “wary of losing customers” and so “are absorbing the increases and trying to steer diners toward chicken, salads and other more profitable offerings” such as frappes (McDonald’s), deli sandwiches (Jack in the Box) and pork ribs (Burger King).
- KC's View:
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What this tells retailers competing with the fast food chains for share of stomach - and if you are in the food business, you are competing with them - that the battle ground may be changing.
Interesting that there are three fast food-oriented stories this morning.
