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The Chicago Sun Times reports that “Kmart will open in June a laundromat, called KWash, in the back of a Kmart store in Iowa City, Iowa, aimed at letting shoppers wash their clothes while they buy milk, bread and other groceries.

“The laundromat, part of what parent company Sears Holdings Corp. calls its ‘test-and-learn philosophy,’ will have 31 washers and 30 dryers, free high-speed wireless Internet access, a wash and-fold drop-off service, and a rewards system for frequent users.”
KC's View:
My first reaction to this story was that some companies lead lives of quiet desperation...and some are a lot louder about their desperate moves.

But maybe, in this case, Kmart is onto something. It isn’t the dumbest idea I’ve ever heard. And I’ve heard of dumber ideas that have been successful.

Give them credit for testing and learning.