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Bloomberg reports that the online movie download business is about to get a little more crowded, as Best Buy launches its own service this month under the banner “CinemaNow.”

According to the story, “Best Buy is tying Web-delivered entertainment to electronic devices sold in its stores as demand for physical DVDs declines. The service will start with a la carte, on demand purchases and may later become a subscription service like Netflix ... Movie rentals will cost $2.99 to $3.99 as part of the service ... Videos will cost $9.99 to $19.99 for digital purchase.
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