Nutritional guidance program Guiding Stars announced yesterday a partnership with University of North Dakota (UND) in Grand Forks, ND, launching in all of the school’s dining facilities and campus convenience stores beginning this fall.
The program - which uses a proprietary algorithm to evaluate products and then label qualifying items with one, two and three stars based on whether they are good, better, best - was created by Delhaize-owned Hannaford Brothers and now is being licensed to other entities.
“We are excited to partner with UND and provide a tool that helps community members make healthier food choices,” says John Eldredge, director of brand and business development at Guiding Stars Licensing Company. “Students and staff are often interested in eating more nutritious foods, but don’t have the time to read and understand complex nutrition facts information. Guiding Stars is a simple program that helps diners to quickly identify more nutritious foods.”
The program - which uses a proprietary algorithm to evaluate products and then label qualifying items with one, two and three stars based on whether they are good, better, best - was created by Delhaize-owned Hannaford Brothers and now is being licensed to other entities.
“We are excited to partner with UND and provide a tool that helps community members make healthier food choices,” says John Eldredge, director of brand and business development at Guiding Stars Licensing Company. “Students and staff are often interested in eating more nutritious foods, but don’t have the time to read and understand complex nutrition facts information. Guiding Stars is a simple program that helps diners to quickly identify more nutritious foods.”
- KC's View:
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Students are often interested in eating more nutritious foods? Gee, how times have changed since I was in college, when we were a lot more interested in getting...beer.
