business news in context, analysis with attitude reports that a new barcode is being designed that, in addition to providing product and price information, also will let people know how fresh the item is.

According to the story, the barcode is designed to fade with age, “showing how long it has been in the store and letting both customers and store owners know when produce is past its prime.”
KC's View:
This seems like an idea that’s time should have come years ago. Though I have this odd feeling that I’ve heard it before...and will probably have a dozen emails by 11 am telling me where, when and how and why it failed to catch on.