business news in context, analysis with attitude

The Wall Street Journal this morning reports that PepsiCo is developing a new kind of “designer salt” that is lower in sodium content, and that it believes will eventually make its potato chips healthier.

According to the story, “The designer salt is one of the latest and most intricate efforts yet by a food company to vault ahead of concerns among government officials about the possible health effects of the widespread use of sodium in processed foods.”

It is expected to be a couple of years before the new salt is on the market.
KC's View:
To me, the phrase “vault ahead of concerns among government officials” is the important one. It is far better for companies to look around the corner to see where things are going, and then get there first, rather than resisting the inevitable, whining and fighting and complaining.