Delhaize-owned Food Lion has decided that four Bloom stores that it planned to open in Raleigh, North Carolina, will instead open under its Food Lion banner. According to a story in Drug Store News, the company will focus more on expanding Bloom’s presence in markets where they already are open rather than bringing the more upscale format to new markets.
Bloom currently operates 66 stores.
Bloom currently operates 66 stores.
- KC's View:
-
One of the great advantages that Delhaize has in its Food Lion division is a multiplicity of formats - it has different looks for different markets, and can make prudent moves like this one when the evidence suggests that it should.
Raleigh will always be there. It can bring Bloom to the area later, if it seems like the right time.
