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The Dallas Morning News reports that Lubbock, Texas-based Market Street supermarket chain has adopted the NuVal nutritional labeling system, which assigns a number between 1 and 100 based on a proprietary algorithm.

The story notes that while the system is designed to address obesity issues, it is being adopted to help Market Street cope with heightened competition - Aldi plans to open at least 27 Dallas-area stores this year, Walmart dominates the region, and Kroger, Tom Thumb and Whole Foods all have a significant presence there.
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