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A new study published in the American Journal of Clinical Nutrition suggests that highly scored products in the NuVal Nutritional Scoring System correspond with foods recommended by the Dietary Approaches to Stop Hypertension (DASH) Diet, and that an estimated 4 out of 5 consumers in stores with the system are being positively influenced by NuVal scores.

“This study validates what we’ve believed all along—that moms and dads want to buy nutritious foods for their families, but they aren’t always sure where to find them,” said NuVal’s president, NancyMcDermott. “NuVal eliminates that confusion, offering a simple, easily understood solution.”
KC's View:
This also confirms the long-held MNB position - that improved nutritional labeling, no matter which system you use, is a good thing for shoppers and can even be a sales generator for retailers. Better to be both a source of product and a resource for information than just to be a source of product.