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The Cincinnati Enquirer reports on a study from McKinsey & Co. suggesting that while the “new normal” - which is the shift in consumer habits toward spending less, buying less expensive products, and changing their choice of retailers based on new economic realities - may not be permanent, it is expected to be “sticky.”

“The researchers stop short of saying this new thriftiness is permanent,” the Enquirer writes. “But they do say the changes will be ‘stickier’ than in previous recessions, meaning shoppers are feeling pretty good about the good buys they've discovered and the money they're saving.”
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