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Reuters reports that UK online grocer Ocado experienced a 30 percent increase in sales during December - including as 50 percent increase just during the last week of the month.

"The pace at which customers are embracing the convenience of grocery shopping online continues to increase and we are extremely excited for the coming year," said CEO Tim Steiner.

The company has been engaged in a major price reduction program as it looks to compete with both other e-grocery services such as Tesco, and the UK’s major brick-and-mortar food stores.
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