business news in context, analysis with attitude

The Los Angeles Times reports that “after several years of decline, 2009 is on track to mark the first year that coupon use has grown in the U.S. since 1992. Coupon clipping for the millennium isn't just for detergent and cereal. Retailers of all stripes, including Walgreens and Neiman Marcus, have latched on to the coupon to entice consumers to spend. And the Internet and mobile devices are making coupons more widely available ... Searches on Google for ‘printable coupons’ and ‘online printable coupons’ have more than doubled this year. Of consumers surveyed by the National Retail Federation, 42% said they planned to use a coupon for their holiday shopping.”

"Coupons are just more accessible to more consumers than ever before," Todd Hale, senior vice president of consumer and shopper insights at The Nielsen Company, tells the paper. "Without question, the economy has caused consumers to make pretty significant shifts in where they shop and how they buy and use promotions."
KC's View: