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Bloomberg reports that Whole Foods is adjusting its employee health care program, offering premium discounts ranging from 20 to 30 percent depending on people’s blood pressure, cholesterol levels, body-mass index and whether they smoke or not.

CEO John Mackey, who has been a public advocate of a health care system that rewards individual responsibility, says that the program is voluntary and will begin in January 2010.

According to the story, “For employees considered high-risk because of obesity, type 2 diabetes or other health issues, Whole Foods already offers a retreat-style immersion program ... Whole Foods pays health care premiums for its 40,000 full- time employees, or more than 75 percent of its work force ... Part-time employees pay their own premiums.”
KC's View:
This makes sense. Pure and simple.