business news in context, analysis with attitude

• PepsiCo said yesterday that it withdrew paperwork related to its efforts to acquire the shares it does not already own in Pepsi Bottling Group Inc. and PepsiAmericas Inc. The reason: Pepsi said it wants to give the Federal Trade Commission (FTC) more time to review the deals.

• Caribou Coffee has launched its first television ad campaign, according to Advertising Age, and is using the effort to poke fun at market leader Starbucks.

According to the story, “This is likely just the beginning of new marketing moves from Caribou, the nation's second-largest coffee chain ... The agency is looking at everything from package design to store experience. The chain is planning a raft of new food items as well, including new bakery options and oatmeal, which has been incredibly successful for Starbucks.”
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