business news in context, analysis with attitude

The Wall Street Journal reports that “McDonald's Corp. is setting a course to add a dollar menu for breakfast starting in January ... as it looks to head off a slowdown in morning sales.”

At the same time, Crain’s Chicago Business reports that “Dunkin’ Donuts will begin selling six items for 99 cents on Monday in the Chicago area as it competes with McDonald’s Corp. for eaters looking for cheap breakfast. Dunkin’ Donuts’ limited-time value menu will only be available at its 500 Chicago-area locations and will feature: a sausage egg and cheese wrap, bacon egg and cheese wrap, egg and cheese wrap, raspberry Danish, hash browns and package of five munchkins.”
KC's View:
It is a pretty good bet that this battle will go beyond Chicago’s borders...and that the battle for share of stomach during the morning hours is going to get a lot more competitive.