• The Wall Street Journal reports this morning that Procter & Gamble’s new CEO, Robert McDonald, is “trying to shake-up P&G's slow, process-heavy culture. He has increased scrutiny of P&G brands including Braun small appliances, Iams pet food, Duracell batteries and Pringles potato snacks. While those businesses have long been considered extraneous to P&G's focus on beauty, health and nonfood household staples, Mr. McDonald now is presenting an ultimatum: The leaders of those businesses are on heightened notice to prove their brands' prospects or face a sale.”
In addition, McDonald reportedly is looking for potential acquisitions that will bolster P&G’s core brand portfolio.
• Marketing Daily reports that Whole Foods plans offer an exclusive label for the Georges DuBoeuf Beaujolais Nouveau that it plans to begin selling the third Thursday of November...and that it will be cross merchandising it with Persillé du Beaujolais, a soft blue cow's milk cheese produced by a small, artisanal dairy in the Rhone Alps.
In addition, McDonald reportedly is looking for potential acquisitions that will bolster P&G’s core brand portfolio.
• Marketing Daily reports that Whole Foods plans offer an exclusive label for the Georges DuBoeuf Beaujolais Nouveau that it plans to begin selling the third Thursday of November...and that it will be cross merchandising it with Persillé du Beaujolais, a soft blue cow's milk cheese produced by a small, artisanal dairy in the Rhone Alps.
- KC's View:
