• Advertising Age reports that yesterday was the 15th anniversary of the first banner ad , which was on HotWired.com, the online offshoot of Wired magazine. According to the story, the four companies that availed themselves of the opportunity were MCI, Volvo, Club Med and 1-800-Collect.
- KC's View:
Hard to believe that it only has been 15 years...it seems like far longer.
May I take this moment, however, to say thank you to all the sponsors who have used banner ads on MNB over the past eight years and enabled me to bring this site out every weekday morning, especially the companies on MNB this morning: MyWebGrocer.com (which continues to be a pioneer in the online grocery business), Samuel J. Associates (a terrific executive search company), Eco-Bags (which has a business mission close to my heart and a fabulous product), Aisle 7 (which offers health-oriented technology solutions to retailers), and, of course, California Olive Ranch (which makes the best olive oil I’ve ever tasted).
Celebrate the anniversary of the banner ad. Support MNB. Click on one or more of these sponsor’s ads and check them out. It’ll be good for your business and, quote frankly, good for mine.