Target Corp. said yesterday that it is joining the battle over book prices in which Walmart and Amazon are engaging, cutting its price on so-called “highly anticipated books” to $8.99.
Last week, Walmart.com lowered the price on 10 soon-to-be-published books expected to be best-sellers - by authors such as Stephen King and Dean Koontz, and politicos such as Sarah Palin - to $10.
Amazon.com matched the price within hours. And then Walmart.com lowered its prices on the books to $9.
Amazon matched the $9 price, prompting Walmart to go down to $8.99.
Last week, Walmart.com lowered the price on 10 soon-to-be-published books expected to be best-sellers - by authors such as Stephen King and Dean Koontz, and politicos such as Sarah Palin - to $10.
Amazon.com matched the price within hours. And then Walmart.com lowered its prices on the books to $9.
Amazon matched the $9 price, prompting Walmart to go down to $8.99.
- KC's View:
- It is ironic that just a few years ago there were a number of folks who worried about America’s growing illiteracy, and now the big price battle is being fought over books.
