• The Business Courier of Cincinnati reports that Bob McDonald, Procter & Gamble’s new CEO, told the company’s annual meeting that the company’s “post-recession growth strategy will be to reach more consumers, in more parts of the world, more completely, McDonald said. That includes expansion of P&G’s product portfolio to add more price points – especially more low-cost products – so that ‘there’s no reason any consumer should have to buy any other brand,’ he said.”
McDonald noted that P&G’s US sales average $100 per person, and “ if it can increase sales in China and India just to Mexico’s level of $20 per person, it would boost overall sales by 50 percent. The company’s Chinese and Indian sales currently average $3 and less than $1 per person, respectively.”
McDonald noted that P&G’s US sales average $100 per person, and “ if it can increase sales in China and India just to Mexico’s level of $20 per person, it would boost overall sales by 50 percent. The company’s Chinese and Indian sales currently average $3 and less than $1 per person, respectively.”
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