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AdWeek has a story about a new poll suggesting that consumers prefer advertising that does not refer to the recession; only 23 percent of those questioned said that such references make the brand seem more realistic.

About 27 percent of those polled said advertising references to the recession are manipulative, and another 12 percent said they are depressing. Almost 40 percent said they have no opinion.
KC's View:
Interestingly, men viewed such ads in more negative terms than women...which may speak to the fact that men have been hit harder by the recession than women.