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Private equity firm Berkshire Partners announced yesterday that it is investing in west coast-based, 135-unit Grocery Outlet, describing it as “a unique operating model that offers customers tremendous values on brand names they trust in a friendly, high quality shopping
environment. “

The announcement suggested that the investment capital could be used to fund expanded growth opportunities for Grocery Outlet, and notes that “Berkshire Partners has a strong track record of investing in value retailers. Prior transactions include National Vision, an operator of value-oriented vision centers, Party City, a retailer of party goods, and Savers, a retailer of secondhand merchandise.”

Terms of the deal were not disclosed.
KC's View:
This would be the best kind of environment for companies like Grocery Outlet to grow in, especially if the projections that the “new frugality” will have some level of permanence.