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The US Food and Drug Administration (FDA) has announced that it will begin paying closer attention to how consumer respond to its announcements and recommendations about food and drugs deemed to be potentially dangerous. The announcement follows a 2006 report from the Institutes of Medicine saying that the FDA needed to do a better job of public communications.

The overhaul, expected to take five years, was launched during the Bush administration.

"The FDA must communicate frequently and clearly about risks and benefits and inform patients and consumers about ways to minimize risk as they become increasingly involved in managing their health," FDA Commissioner Margaret Hamburg said in a statement.
KC's View:
It would never be argued here that the FDA doesn’t need an overhaul of how it communicates with consumers, but it somehow seems emblematic of the problem that it has taken three years for the overhaul to get traction, and will take five years to implement.