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Winn-Dixie said yesterday that it is introducing “a new line of high-quality reusable bags … that make it easy for customers to go green fashionably. The eco-friendly bags, made from 95 percent recycled material, come in four trendy designs featuring fresh, high-color graphics. The bags will retail for $1.50 each and will be available at all Winn-Dixie stores.”

The company says that the bags feature images of fresh flowers, strawberries, orange trees and mangoes, and that it will introduce seasonal images throughout the year; a pink breast-cancer-themed bag, for example, will be in stores for a limited time during October.

“Winn-Dixie is raising the bar on reusable bags with these colorful new totes that have sturdy handles and a smooth surface that’s easy to clean,” said Robin Miller, director of corporate communications. “We encourage shoppers to substitute ‘paper or plastic’ at the checkout with these eco-friendly and fun alternatives.”
KC's View:
Better than bans, better than fees…good old-fashioned marketing efforts are the best way to get people to make this transition.