Reuters reports this morning that Walmart-owned Asda Group in the UK is launching three new loyalty initiatives:
• "Chosen By You” will access 18,000 existing customers, providing them with products before they go into the stores and asking them for input about purchasing decisions, product development and packaging.
• "Your Asda," according to Reuters “will be centered around a new blog called ‘Aisle Spy’ and will allow consumers to trace the journey of Asda's products on webcams.
• "Bright Ideas,” the third initiative, offers the equivalent of more than $150,000 (US) “to any shopper who comes up with an idea that saves the firm 2 million pounds.”
• "Chosen By You” will access 18,000 existing customers, providing them with products before they go into the stores and asking them for input about purchasing decisions, product development and packaging.
• "Your Asda," according to Reuters “will be centered around a new blog called ‘Aisle Spy’ and will allow consumers to trace the journey of Asda's products on webcams.
• "Bright Ideas,” the third initiative, offers the equivalent of more than $150,000 (US) “to any shopper who comes up with an idea that saves the firm 2 million pounds.”
- KC's View:
- I love all these ideas. Especially the last one.
