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In Washington State, PCC Natural Markets has been recognized with the “2009 Green Washington Award,” which is given to companies in the state that “demonstrate leadership, innovation and a commitment to sustaining the environment and clean technology.”

In writing about the award, Seattle Business magazine says that “for many retailers, being green means merely complying with new environmental regulations. But for those progressive retailers in the upper echelons of the ecological movement, such as Seattle's homegrown PCC Natural Markets chain, being green is part of their core identify - a bar that is raised each time it is met."
KC's View:
This is the kind of narrative that certainly appeals to PCC’s core customer base…and that appeals to a growing demographic.