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Costco Wholesale Corp. said yesterday that it will exclusively sell Jamba Juice gift card packages, offering two $25 cards for $39.99. The move follows a pattern established by Costco last year, when it sold Starbucks gift card packages at a discount during the end-of-year holiday season; it also consistently sells Apple iTunes gift cards for less than their total value.

In addition, the move also is part of a broad effort by Jamba Inc. to extend the reach of its brand beyond the more than 700 stores spread around the US.

The cards are expected to be available in mid-October.
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