Meijer Inc. announced yesterday that it is extending its Grocery Express service, which “combines the convenience of online shopping with the ease, speed and attention offered by a personal shopper,” to its stores in St. Charles and Aurora, Illinois.
The program originally was launched a year ago In Grand Rapids, Michigan, and has been deemed a success. It “allows shoppers to select grocery and health & beauty care products online at www.meijergroceryexpress.com, and have them delivered to their car at a designated location within the store's parking lot. The charge for an individual order is $6.95. The program also offers a $24.95 subscription for unlimited orders during a 30-day period.”
The program originally was launched a year ago In Grand Rapids, Michigan, and has been deemed a success. It “allows shoppers to select grocery and health & beauty care products online at www.meijergroceryexpress.com, and have them delivered to their car at a designated location within the store's parking lot. The charge for an individual order is $6.95. The program also offers a $24.95 subscription for unlimited orders during a 30-day period.”
- KC's View:
- It does not surprise me that Meijer is moving more and more in this direction. It is what progressive retailers need to do…and it is noteworthy that the program has been a success even in Grand Rapids, which has had its economic issues in recent years.
