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Information Resources, Inc. (IRI) has announced a new nationwide video contest, hosted on, to recognize and reward innovatively frugal shoppers.

“The ‘Savvy Supermarket Cents™’ contest is a way to showcase and reward the hardworking American consumer who knows how to get creative and get the most out of their paycheck,” says IRI Consulting & Innovation President Thom Blischok. “We invite people to submit their videos and show us their new habits and rituals when it comes to purchases at the supermarket, club store, mass merchandiser or drug store.”

Winners will receive gift cards to the grocery, mass merchandiser, drug store or club store of their choice, courtesy of IRI.
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