The San Francisco Chronicle reports that while the recession may have affected people’s ability to purchase expensive cars, homes and vacations, they seem to be buying more candy than ever. “Alcoholic beverages, ice cream and movies aren't doing badly either, but candy and chocolate stand out as being recession-resistant,” the paper writes.
Marcia Mogelonsky, a senior analyst at market research firm Mintel International, tells the Chronicle, “They've given up everything else, but they're not going to deprive themselves entirely; or candy is their replacement for something more expensive, like a nice dinner or another type of gift."
Mintel says that US chocolate sales in 2008 were $16.6 billion and are expected to rise more than 2 percent to $17 billion in 2009.
Marcia Mogelonsky, a senior analyst at market research firm Mintel International, tells the Chronicle, “They've given up everything else, but they're not going to deprive themselves entirely; or candy is their replacement for something more expensive, like a nice dinner or another type of gift."
Mintel says that US chocolate sales in 2008 were $16.6 billion and are expected to rise more than 2 percent to $17 billion in 2009.
- KC's View:
