The Los Angeles Times reports that Walmart is launching “in-store Family Night Centers, which are designed to give customers a one-stop shop for at-home activities including board games, movies and snacks,” and that it hopes will provide affordable entertainment for families as they spend more time at home during the recession.”
- KC's View:
-
This is so smart. Walmart isn’t just selling games and snacks. It is selling at-home entertainment experiences. It is supporting a specific consumer need. And, by making this experience-driven, it is actually selling across a number of categories.
Just another example of how Walmart has adopted a contextual approach to marketing, and continues to raise the bar.
