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The most comprehensive range of enhancements in Chunky Soup’s four-decade history is supported by aggressive promotional efforts by Campbell Soup that include:

• The “This Is Why” television campaign that takes a more emotional approach than previous ads, showing real dads working hard before coming home to their kids and enjoying a satisfying, nutritious bowl of Chunky soup to reinforce how the brand fits in to their lifestyle.

• For the first time, Campbell is running print advertising in women’s magazines for Chunky soup and it also is reaching women via female oriented television and radio programming.

All supporting the enhancement of an iconic brand that has more soups that deliver a full serving of vegetables; more soups that have 100 percent lean meat; and many that provide a good source of protein – all while continuing to deliver the same great taste and hearty satisfaction that people love.

Want to know more about how to use Campbell’s Chunky Soups to drive sales to your store? Click here
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