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The Nielsen Company is out with new research saying that “more U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) items with 1.6 billion coupons redeemed in the first half of 2009, up 23 percent from last year…and that 39 percent of affluent consumers (making more than $70,000 a year) are using coupons, as opposed to 35 percent of the total population.

Meaning, one supposes, that one of the reasons that affluent people are affluent is that they know how the value of a buck.

Other notes from the research:

• “Serious coupon users include those from large households, those households with female heads age 54 and younger, as well as consumers living in affluent suburban and comfortable country spreads.”

• “Those likely to be low or non-coupon users: low-income, one-member households, male-only head of households, African-Americans and Hispanic consumers, residents in rural and struggling urban areas.”
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