• In Arkansas, The Morning News reports on a presentation by Andrea Thomas, Walmart’s senior vice president of private label brands, in which she said that the company is about three-quarters of the way through its private brand redesign program.
Thomas told a Chamber of Commerce meeting in Rogers, Arkansas, that “The Wal-Mart Great Value brand is the largest consumer packaged goods brand in the United States,” and is in “a league with other national brands reporting more than $200 million in sales. Those national brands include Coca-Cola, Tide, Cheerios, Ocean Spray and Starkist Tuna.”
Thomas told a Chamber of Commerce meeting in Rogers, Arkansas, that “The Wal-Mart Great Value brand is the largest consumer packaged goods brand in the United States,” and is in “a league with other national brands reporting more than $200 million in sales. Those national brands include Coca-Cola, Tide, Cheerios, Ocean Spray and Starkist Tuna.”
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