Advertising Age reports that some major manufacturers seem to be reacting to public pressure by eliminating high fructose corn syrup (HFCS) from products, while the Corn Refiners Association is fighting back with a media campaign designed to battle what it defines as misinformation.
Among the companies that are eliminating HFCS from some of their products are Pepsi and Kraft. Starbucks is another example of a company that has eliminated HFCS (as well as trans fats) from the products in its bakery cases.
The Corn Refiners Association has developed a multi-million dollar campaign to respond directly to news stories that it sees as being inaccurate or unfriendly about HFCS, as well as produce and air advertisements that promote HFCS as a healthy alternative to sugar when consumed in moderation.
Among the companies that are eliminating HFCS from some of their products are Pepsi and Kraft. Starbucks is another example of a company that has eliminated HFCS (as well as trans fats) from the products in its bakery cases.
The Corn Refiners Association has developed a multi-million dollar campaign to respond directly to news stories that it sees as being inaccurate or unfriendly about HFCS, as well as produce and air advertisements that promote HFCS as a healthy alternative to sugar when consumed in moderation.
- KC's View:
