Value is a top priority when purchasing consumer packaged goods products, according to a new study conducted by Ipsos Marketing.
When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money. For food product purchasing decisions, global consumers were most likely to consider value and taste, with nearly two-thirds of them citing these as decision-making factors. Following value and taste, consumers were most likely to consider the quality (55%) and expensiveness (50%) of the food product and then healthy ingredients (44%).
The factors considered when making decisions to purchase household and personal products were nearly identical to those for food: nearly two-thirds of consumers considered value when making the decision to buy a household or personal product, followed by quality (54%) and expensiveness (49%). Convenience was a more important factor in household and personal product purchase decisions than in food purchase decisions (48% vs. 34%).
When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value for the money. For food product purchasing decisions, global consumers were most likely to consider value and taste, with nearly two-thirds of them citing these as decision-making factors. Following value and taste, consumers were most likely to consider the quality (55%) and expensiveness (50%) of the food product and then healthy ingredients (44%).
The factors considered when making decisions to purchase household and personal products were nearly identical to those for food: nearly two-thirds of consumers considered value when making the decision to buy a household or personal product, followed by quality (54%) and expensiveness (49%). Convenience was a more important factor in household and personal product purchase decisions than in food purchase decisions (48% vs. 34%).
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