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Mintel is out with a new survey saying that more than 52 percent of Americans are monitoring the amount of sodium in their diets, even as the food product introductions claiming “low,” “no” or “reduced” sodium claims is up 115 percent between 2005 and 2008.

“The rapidly rising evidence in the past several years points out sodium as a major cause of hypertension, osteoporosis, kidney damage and stomach cancer,” says David Lockwood, director of consumer insights at Mintel. “Because of this scientific knowledge mixed with that of global health activists, there is a climate forming for rapid change. We are starting to see this information set into motion with a reduction in sodium on packaged goods and restaurant menus.”
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