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Bloomberg reports that Target Corp. plans to end its relationship with in 2011 and will take over the operation of its own website. The move ends a decade-long arrangement with Amazon that had the online retailer handling order taking, fulfillment and customer support for Target.

“We’ve had a very positive, productive relationship with Amazon,” Kelly Basgen, a Target spokeswoman, tells Bloomberg. “However, given the flexibility required to deliver a customized multi-channel experience for our guests as we continue to grow, we just thought it was in our best interest to grow and manage our own platform.”
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