Women’s Wear Daily reports that “Seven For All Mankind and Gap Inc. are taking advantage of the wealth of empty storefronts around the country to open denim pop-up shops,” stores that open for just a few days to take advantage of specific marketing opportunity like back-to-school or the end-of-year holidays.
- KC's View:
- I wonder if this might be an interesting opportunity for food retailers, who could bring targeted products and services to unorthodox locations where they can appeal to an expanded customer base. If we all agree that the “if you build it they will come” era is over, then it is time to try new approaches.
