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Loblaw Cos. announced yesterday that it is using a new branding message – “Just Lower Prices” - to communicate its value proposition to customers of its Atlantic Superstore, Atlantic Supervalue and Dominion stores. The symbol and message will be prominent throughout the stores as well as emphasized in a new television ad campaign.

“Shopping for our families and getting the best value has never been more important given today's economy," said Phil McNeill, vice president, Atlantic Market, at Loblaw, adding, "By simplifying our message to ‘Just Lower Prices’, the savings will be clearly marked on shelf and easy to find in-store.”
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