USA Today reports that a new survey from BIGresearch suggests mixed expectations for the upcoming end-of-year holiday season. Only one out of six retailers say they expect a worse holiday selling season than last year, but more than eight out of 10 anticipate “weak consumer demand.”
At the same time,, almost a third of consumers say they plan to spend less this year than last year.
What makes this difficult is that the numbers make it hard to retailers to plan for the holiday selling season – they’re not sure how much to buy because they don't want to run out of merchandise but also don't want to have surplus merchandise in January.
At the same time,, almost a third of consumers say they plan to spend less this year than last year.
What makes this difficult is that the numbers make it hard to retailers to plan for the holiday selling season – they’re not sure how much to buy because they don't want to run out of merchandise but also don't want to have surplus merchandise in January.
- KC's View:
