As the one-dollar-per-night Redbox DVD rental kiosks gain in popularity around the US, Publix announced that it is installing another version of a DVD rental kiosk in its central Florida stores – branded with the Blockbuster name.
Drug Store News reports that some 2,000 of the kiosks have been installed in stores around the country, but that the Blockbuster branding is new.
Drug Store News reports that some 2,000 of the kiosks have been installed in stores around the country, but that the Blockbuster branding is new.
- KC's View:
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Which makes sense, since in a world where it was getting squeezed on one side by Netflix and the other by Redbox, Blockbuster had to do something. For NCR, the company that makes the kiosks, the Blockbuster branding also gives it an entity with some equity…even if that brand equity has been eroding over the past few years.
