business news in context, analysis with attitude

• In yesterday’s MNB, the Sacramento Bee was quoted as reporting:

“Safeway Inc. has launched a broad discounting campaign in Northern California, another sign that the bad economy is driving mainstream grocers to emphasize price in addition to their usual focus on quality, service and style … The Safeway campaign, launched last week, promises long-term price reductions – as opposed to weekly specials – on thousands of items throughout the store. The company wouldn't disclose the exact number of items the promotion covers, or the depth of the average discount.”

However, I neglected to continue the quote from the story, which noted that the company “will continue to offer promotional and club-card discounts, on top of the new broad price reductions.”

In other words, it will be both short-term and long-term discounts for Safeway.
KC's View: