Haggen Inc. announced that it is extending its TOP Connection customer relationship program to all 18 of the TOP Food and Drug stores that it operates in the Pacific Northwest.
TOP Connection, launched in September 2008 at four stores, is designed to improve customer retention and profitability by offering shoppers unique benefits that include 1) a 7–day low price guarantee, automatically crediting the guest’s in-store account if a purchased item goes on sale within seven days; 2) automatic recall notification based on purchase history; and 3) personalized offers.
“We’ve had an incredible response from our guests because they see the value and benefits we offer are not available anywhere else in the grocery industry,” says Becky Skaggs, Haggen’s vice president of Strategy & Consumer Insights. “This program has made it easier for guests to shop in our stores and for us to build relationships not based on discounts. It has made a difference to our business.”
TOP Connection, launched in September 2008 at four stores, is designed to improve customer retention and profitability by offering shoppers unique benefits that include 1) a 7–day low price guarantee, automatically crediting the guest’s in-store account if a purchased item goes on sale within seven days; 2) automatic recall notification based on purchase history; and 3) personalized offers.
“We’ve had an incredible response from our guests because they see the value and benefits we offer are not available anywhere else in the grocery industry,” says Becky Skaggs, Haggen’s vice president of Strategy & Consumer Insights. “This program has made it easier for guests to shop in our stores and for us to build relationships not based on discounts. It has made a difference to our business.”
- KC's View:
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In today’s marketplace, I find it hard to understand why retailers wouldn’t take some sort of targeted marketing approach to customer relationships.
BTW…I’ve always thought that Haggen does a good job of implementing the best kind of loyalty program – proving to shoppers that it is loyal to them on a daily basis.
