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• There are reports that Wendy’s has been testing a number of breakfast items, though the company says that it only hopes to roll out a breakfast menu “in a couple of years” and won’t go beyond that for competitive reasons.

Crain’s Chicago Business reports that Burger King plans to offer a $1 double cheeseburger, hoping to compete more effectively with McDonald’s, which eliminated the double cheeseburger from its Dollar Menu last year.
KC's View:
This is such an old world way of doing things. McDonald’s took the double cheeseburger off its Dollar Menu late in 2008, and it takes Burger King until the second half of 2009 to respond.

I wonder how many people even remember at this point that McDonald’s had a double cheeseburger on its Dollar Menu?

You can't respond in this kind of time frame. It just is impractical and ineffective. Now, I know there are franchise agreements that may get in the way, but that doesn’t change the fact that six months is way too long to get in the competition’s face.