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Brand Week reports that Doritos is using the Internet as a way of generating sales for its Late Night special edition chips. According to the story, consumers who buy a bag of chips get a code that allows them to access a web site featuring “exclusive blink-182 and Big Boi concert footage.”
KC's View:
This sounds like a smart marketing scheme to me. Of course, I also feel completely out of it since I have absolutely no idea who or what blink-182 and Big Boi are.