• The Los Angeles Times reports that Hershey Co. has decided to shut down its online gift service at the end of the month, saying that the business model was not sustainable.
According to the story, Hershey is “looking into other e-commerce options, including strategic partnerships and licensing agreements.” For the time being, the company says, customers will have to find other options to order its products online.
According to the story, Hershey is “looking into other e-commerce options, including strategic partnerships and licensing agreements.” For the time being, the company says, customers will have to find other options to order its products online.
- KC's View:
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Interesting that at a time when some manufacturers are looking at the Internet as a way of disintermediating retailers, Hershey is looking for ways to reintermediate these middle men into the business.
Doesn’t make ‘em wrong. Just maybe swimming upstream.
