Brookshire Grocery Co. announced that it has begun using both Facebook and YouTube as marketing tools.
In the case of the latter, Brookshire has produced a couple of 90-second videos promoting private brand milk and yogurt as being superior in terms of taste and freshness. And, the company says, “The Facebook pages provide an opportunity for BGC to connect with customers quickly and through a medium many use daily.”
In the case of the latter, Brookshire has produced a couple of 90-second videos promoting private brand milk and yogurt as being superior in terms of taste and freshness. And, the company says, “The Facebook pages provide an opportunity for BGC to connect with customers quickly and through a medium many use daily.”
- KC's View:
- You gotta go where the customers are … even the customers of the future. Brookshire essentially is doing what Michael Sansolo is talking about in his column, and what we talk about all the time here on MNB. Embrace the future and technologies that enable it.
