Reader’s Digest, a mainstay for decades on supermarket front end magazine racks, is facing difficulties in the print media business by reducing its frequency to 10 times a year from 12, and reducing its rate base from eight million to 5.5 million over an 18-month period.
However, the company says it will compensate for the moves by rolling out a global web platform.
However, the company says it will compensate for the moves by rolling out a global web platform.
- KC's View:
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If there’s one magazine that probably needs a print edition, it is Reader’s Digest - the demographic of its readership has to be somewhere north of 85. (Okay, that was a joke and a bit of an exaggeration. But I have to be honest – I don't know anyone younger than my father who reads it.)
The larger issue, it seems to me, is how a magazine like Reader’s Digest remains relevant for a new generation of readers.
