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California grocery chain Stater Bros. has announced a price-cutting campaign, saying that it is reducing prices on more than 10,000 basic items, including private brands.

"We know our customers are having a hard time making ends meet," stated Jack H. Brown, Chairman and CEO of Stater Bros. Markets. "That is why we're offering even lower prices to help the families we are privileged to serve make their food dollars go even further."
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